Generating new product design concepts, developing prototypes and delivering production designs
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Ice cream mixer

Cost reduction and improved performance was the clear brief provided by this client. This exciting innovation allows bespoke ice-cream portions to be created in front of customers eyes in less than 60 seconds

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Industrial:

Food Equipment

CASE STUDY :

Nitrogen Ice Cream Mixer

The Whipsmiths system uses patented mixing techniques, combined with a liquid nitrogen supply to make the smoothest, tastiest bespoke ice-cream portions in just over a minute.

The guys at Belfast Product Design were amazing to work with … They produced a design for our new machine that works better, looks better and costs 63% less to manufacture than the previous generation.. couldn’t recommend these guys highly enough !!!
— Bradley Smith, Managing Director (Whipsmiths)
 
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CONCEPT SKETCHES

Concept sketching was used to explore a range of options for cost reduction of each sub-assembly in the mechanism. This method provides both a useful visual review aid and a tool for initial manufacturing cost estimation.

 
 
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CAD MODELLING

Creating a detailed CAD model ensured that all of the sub-assemblies and moving parts were integrated correctly.

 
 
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DESIGN FOR MANUFACTURE

Detailed manufacturing drawings enable clear and productive conversations with manufacturing partners to achieve the best result. Identifying the cost drivers and design options is critical to achieving the best cost/performance solution. Detailed engineering drawings are also essential to ensure production quality.

 
 
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WORKING PROTOTYPE

In order to evaluate the new design of the machine, a fully functioning prototype was manufactured. The ice-cream making operation was tested across various conditions to validate the design.

 
 
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INDUSTRIAL DESIGN & STYLING

Low cost manufacture and easy to clean surfaces were both essential components for the industrial design solution. After a round of sketch development, the final industrial design aesthetic was selected and refined with the help of Robut.